NJ’s Factor Book is a manifestation of the relatively new and emerging world of factor investing, which is a confluence of technological advancements (data analytics, machine learning, and artificial intelligence) and established investment principles. NJ’s Factor Book takes you through the myriad facets of factor investing, ranging from the evolution of factor investing

Most people accept that history is important and a knowledge of history is crucial to understanding the present and preparing for the future. In investing, a study of history provides crucial insights into market and investor behavior. However, to a large extent, studying this history has only been of interest to market experts who have used it to guide their investment decisions.